Ignitas newly hired advisor Maja Hvammen Adriaensen represented Ignitas and other Norwegian startup initiatives at EYIF Conference at the European Parliament, 13th April. The conference ”Transforming Ideas to Action, Roadmap 2011 – 2012” was focused on outlining the shared-risk collaborative approach between Europe and its young people to building and sustaining Europe’s ‘Innovation Capacity’ by Empowering Young Innovators and Potential Innovators to engage in a significant, transformative role in Europe’s innovation renewal.
The conference speakers stated how young Europeans through significant citizen driven bottom-up and top-down EU initiatives can facilitate Shared Risk, Full Lifecycle EU innovation, aiming to encourage young people to engage fully in the process of turning ideas into jobs, sustainable growth and social progress to enable Europe’s innovation renewal. Judith Merkies, MEP and European Parliament Rapporteur for the ‘Innovation Union’ well underlined the importance of innovation-focus in Europe; “Forget about being pampered, Things aren’t going to be that easy anymore. Innovate or else!”