This fall Ignitas Advisor Tor Grønsund is joining the University of Oslo as Assistant Professor in entrepreneurship. Tor will be responsible for teaching and developing an interdisciplinary course in entrepreneurship that is practically as well as theoretically focused, and based on hands-on “startup methodology” the course invites students to take on real-life projects.
Tor has been an early advocate of the Customer Development and Lean Startup methodologies, and his coursework on using lean approaches to business model development was recently assigned reading at Stanford University. Its premise is that startups are not smaller versions of large companies. Instead, startups need their own tools. The methodology leverages the web in creation of rapid prototypes for testing market assumptions, and use customer feedback to develop them much faster than compared to traditional management practices. With the emergence of open source platforms and web technologies such as cloud services, search marketing and social media collaboration, launching a venture today is cheaper. What used to cost millions, now costs thousands, Tor says. For more information about lean product- and customer development methodology, contact Tor Grønsund at tor[at]ignitas[dot]com.





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